Bvlgari
Rose Goldea EDT
360 Activation
360 Activation, Illustration. Online to Offline Experience, UI Design, Social Media Content
Bvlgari launches Rose Gold EAU DE TOILETTE to their products portfolio and wished to have a pop-up activation for the launch of the new EDT.
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With the concept of "Flower Market", I assisted the team to visualise a smooth online to offline consumer journey concept, UI design for WeChat mini programme, and social media assets for the pop-up activation.
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Unpublished project (pitch) during the employment with Agence Chic. The works shown all copyrighted by the company.
Bvlgari Pop Up Store, 3D Render done by Sarah Brossard
Bvlgari Social Media Feed
WeChat Mini Programme with 360 navigation is introduced to create compelling and interactive experience. Within 1 app, consumers can play the game to win rewards, learn about the product, shop the new EDT online (led to e-commerce or brand's website) and turn on AR map for interactive experience (online to offline).
