Clé de Peau
Key Radiance Care
TREX
Art Direction, Illustration, Visual Identity, Packaging Design, Key Visual, UI Design
It was initially a graphic design project to create a series of sleeve designs for TREX bundle (Shilla, CDFG, and Lotte), and stretched to Key Visual projects for each Duty Free.
Clé de Peau, means the key to your skin, focuses on delivering the radiance within your skin. The key concept of the Key Radiance Care TREX is to play with radiance and the idea of travelling and soaring through the sky, passing the glimmering skyscapers and beyond.
Project completed during the employment with Agence Chic. The works shown all copyrighted by the company.
Design explorations
Art direction for Clé de Peau Key Radiance Care TREX visual. Retouched by Les Ateliers.
TREX Limited Edition sleeves, especially designed for Shilla, CDFG and LOTTE
A WeChat mini programme attempted to make the activation more seamless and science forward.
