
The Glenlivet 2022 CNY Packaging
Art Direction, Packaging Design
The Glenlivet approached Chic Agence Paris to craft a special Lunar New Year Limited Edition packaging.
​
The concept is to play with the idea of following the rabbit on light path, by using dynamism of light strokes, which is an important element of Lunar New Year. With the combination of bold colors, dynamism of light strokes and rabbit illustration with luxurious printing finishing, making the limited edition packaging is hard to be missed.
​
Project completed during the employment with Agence Chic, together with Pauline Gangnant, Cécile Mia Martin and Marion Pillet. The works shown all copyrighted by the company.



Final The Glenlivet LNY Limited Packaging.
Video courtesy of Pernod Ricard via moodiedavittreport