Inspired by the rare gemstones found across America, Jewels of The New World by Viña Concha y Toro embodies the elegance, depth, and brilliance of these natural treasures. Each wine in the portfolio is thoughtfully paired with a gemstone that reflects its character—bold, radiant, or refined—creating an emotional connection between the wine’s essence and the stone’s symbolic value.

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The key visual showcases striking CGI imagery of gemstones masterfully cut into natural stone, with dramatic lighting that enhances their facets—symbolizing the depth and craftsmanship behind every bottle.

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To bring this luxury experience to life, Jewels of The New World unveils its concept through exclusive pop-up stores, press events, and bottle-neck activations, offering wine enthusiasts a rare and unforgettable journey into taste and sophistication.

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Project completed during the employment at WEPURPLE.

The works shown all copyrighted by the company.

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Work was completed together with Tof Chung, Vanessa Yeoh and Kayde Leow. Project managed by Cassandra Wong and Hwang Ji Ah. 3D rendering by Bastien Renard. CGI was done by Visual State, in collaboration with WEPURPLE..