Jura approached WEPURPLE Singapore to craft a special Lunar New Year Limited Edition packaging that is inspired by the festivity of the Year of Snake.

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The concept pays homage to Jura island terroir on the background with fireworks as the main element to portray the essence of celebratory in a premium look-and-feel. The request expanded into VAP packaging and adaptation of the graphic onto digital assets collaterals for the brand's social media and e-commerce needs.

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Project completed during the employment at WEPURPLE.

The works shown all copyrighted by the company.

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Work was completed together with Tof Chung, Vanessa Yeoh and Alvin Ling (Animation), and Bastien Renard (3D rendering).