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aio skincare

Art Direction, Brand Identity, Packaging Design

Collaborating with P&G to launch a new skincare brand that tackles all the skin problem of modern women, only in one product. "aio", short form of all-in-one, tackles every skin concerns in one product; simplifying the beauty regime thanks to potent formulation.

Japanese inspired design approach was taken with the use of teal blue color to represent "zen" notion of aio as a Japanese brand. Bright orange color was chosen as a secondary color to represent the idea of potency, science forward and giving the edgy touch; fitting for the modern women as the target audience.

aio skincare is now widely sold and can be found at Watsons Hong Kong, marking its territory as the biggest co-collaboration between P&G and AS Watsons in December 2021.

Project completed during the employment with Agence Chic, together with Amanda Teo and Bastien Renard. The works shown all copyrighted by the company.

Brand ID for aio Skincare (logo creation, primary packaging design, secondary packaging design and art direction)

aio Skincare media coverage. Watsons Exclusive banner/key visual, aio Skincare launch in Hong Kong, and news coverage at Marie Claire Magazine Taiwan. Images taken from google.

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