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aio skincare
Art Direction, Brand Identity, Packaging Design
Collaborating with P&G to launch a new skincare brand that tackles all the skin problem of modern women, only in one product. "aio", short form of all-in-one, tackles every skin concerns in one product; simplifying the beauty regime thanks to potent formulation.
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Japanese inspired design approach was taken with the use of teal blue color to represent "zen" notion of aio as a Japanese brand. Bright orange color was chosen as a secondary color to represent the idea of potency, science forward and giving the edgy touch; fitting for the modern women as the target audience.
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aio skincare is now widely sold and can be found at Watsons Hong Kong, marking its territory as the biggest co-collaboration between P&G and AS Watsons in December 2021.
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Project completed during the employment with Agence Chic, together with Amanda Teo and Bastien Renard. The works shown all copyrighted by the company.
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Brand ID for aio Skincare (logo creation, primary packaging design, secondary packaging design and art direction)
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aio Skincare media coverage. Watsons Exclusive banner/key visual, aio Skincare launch in Hong Kong, and news coverage at Marie Claire Magazine Taiwan. Images taken from google.