To assist OLAY on producing a premium body wash lineup for China market.

Focusing on radiance, hydration and highlighting Hyaluronic Acid as the key ingredient of the body wash, the direction taken is to focuses on the gradient color of white and gold to convey the texture and formulation of the body wash, and holographic foil detailing to convey the radiance.

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The project covered 6 SKUs of body wash, followed by foaming body wash design exploration, and bar soap packagings (4 SKUs).

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Project completed during the employment with Agence Chic. The works shown all copyrighted by the company.