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Olay Festive 2020

Packaging Design

Art Direction, Brand Identity

We are to develop a limited edition festive packaging design for OLAY's Best Selling SKUs for Christmas 2019, New Year 2020 and Lunar New Year 2020.

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The concept for this launch is "Reach Above the Sky", hoping that the new limited packaging design can be a reminder for OLAY's customer to keep reaching for their dream and seize their day, everyday.

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Project completed during the employment with Agence Chic. The works shown all copyrighted by the company.

Design explorations applied on Essence and Cream

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Visual proposal, done by Hui Beunat

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Olay Festive 2020 final Design (5 SKUs)

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Graphic on gift sets. Gift sets 3D rendering by Jiwon Rim

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