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Olay Labs
Packaging Design
Art Direction, Brand Identity
To design primary and secondary packagings for the new Olay Skincare line exclusively for China market, Olay Labs. The concept of the product is to offer a personalised skincare only for your skin with the help of Olay's Artificial Intelligence application.
New logo lockup and design approach of Olay Labs are to be modern, minimalist and scientific but still keeping the luxury code by having a monochromatic color universe with a touch of rose gold foil.
Project completed during the employment with Agence Chic. The works shown all copyrighted by the company.
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Explorations and initial proposals.
Preferred direction to go further.
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Olay Labs Gift Box design proposals, 3D rendering by Jiwon Rim
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Final lineup; cleanser, toner, essence, eye cream and face cream