The main task of the project is revamping current Pureset visual of the new icon of Olay; Olay Pureset.

The brand wishes to redirecting the messaging of hydration from the previous visual towards resiliency, the ability of skin to be more resilient and stronger skin barrier after Olay Pureset application. 

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The use of lights streaks and iconic circular code used to communicate the resiliency and strong barrier and shield, and nano/DNA graphic as a notion of efficacy and science forward.

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Project completed during the employment with Agence Chic. The works shown all copyrighted by the company.