Origins Mega Mushroom
Destinations Limited Edt
TREX
Art Direction, Illustration, Visual Identity, Key Visual, UI Design
The activation of the project should have been launched in 2021 however the client wished to push it forward to 2020 activation and use the illustrations as the part of Origins TREX 2020 retail merchandising.
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A concept of "The Journey of Harvesting Reishi Mushroom" has become the big idea of storyline, where the character travels around the cities to collect reishi mushroom which is key ingredient of the product.
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Project completed during the employment with Agence Chic. The works shown all copyrighted by the company.
Illustrations then applied to multiple platforms and usage, for example: pop up store, visual merchandising / glorifiers, uniforms and social media.
Illustrations used as a part of visual merchandising. 3D rendering by Bastien Renard & Caecilia Lim
Unpublished works for social media content (Instagram posts)