The Macallan Concept Number 2 draws its inspiration from music creation.

Steven Bremner, Whisky Maker of the distillery, happens to be a house music DJ and has drawn from both spheres in the creation of this limited edition whisky.

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The project is to come up with compelling retailtainment that applicable in retail spaces. Thus, a game of making music (building a music from the base created by Steven Bremner) is created. UI design is to match with the overall look and feel of the packaging, and Social Media teaser to have the vinyl animation to recall the iconic graphic asset of this new launch of The Macallan Concept.

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Project completed during the employment with Agence Chic. The works shown all copyrighted by the company.