To present The Year of The Rat by featuring the festival iconic ornament; the Chinese knot. The knot illustration is purposed as the main visual code of LNY 2020 edition activation to symbolise the closeness of relationship bonds during the festivity.

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Alongside that, the knot is also meant to tie The Macallan 6 pillars and 2020 sign zodiac gold coin to complete the illustration.

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The deliverables of this project are packaging design for duo pack bottles, 10 individually designed red packets, red packet sleeve, festive band for other Macallan's products and greetings card design.

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Project completed during the employment at Agence Chic. The works shown all copyrighted by the company.